Tapping social media for clinical trial recruitment

While social media itself is designed to be user friendly, running ads can be somewhat complicated. Tangible ROI in the form of reduced spend for more qualified online referrals requires real expertise and active management in order to achieve. This white paper explores the efficacy of social media advertising, Facebook in particular, as an engine for clinical trial recruitment.

To download the white paper, fill out the form below. Why PatientCentra? If so, which sites are most appropriate and which approach will be most productive? How can I minimize exposure to regulatory problems? How can I use efficacy results to adjust my approach to social media?

When does the IRB need to be involved? Choose Options. Virtual Clinical Trials: The future of drug development? You need to put a ring on it, to paraphrase the great and wise Beyonce. And who are we to argue with Beyonce. Recent Big Pharma activity suggests that clinical trials are entering the build phase of social media self-actualization.

Companies are using social media accounts, with full corporate branding attached, to recruit for their clinical trials. They are going beyond mere clinical trial awareness which is really important but not the subject of this post and posting calls-to-action focused on driving patient referrals.

If you know of companies using social media in a way that meets this criteria and they are not listed, please let me know. Big Pharma is engaging in a lot more social media patient recruitment than you see here.

All social media posts are embedded for your viewing pleasure, which makes for a lengthy article. To see the structure of the article and skip between sections, use this bulleted and hyperlinked list:. Of all the big pharma companies, Novartis seems to be most actively using social media for clinical trial recruitment. In addition, Novartis created Facebook and Twitter accounts devoted exclusively to promoting their cancer clinical trials. Posts about the study received a good bit of engagement from the Facebook community.

The Novartis corporate Twitter account was recently used to promote breast cancer studies and to drive people to their Twitter account focused on cancer clinical trials.

Whether on Facebook or Twitter, these recruitment posts typically link out to articles on the Novartis corporate website or to novartisclinicaltrials. The Twitter account was registered in , but the first Tweet was not posted until September of Some Novartis cancer clinical trial posts are general in nature and promote all or a sub-set of their clinical trials.

Most general posts are limited to Facebook. These posts link out either to novartisclinicaltrials. Patient recruitment can be challenging, however. The retention rate of some patients is low. We consider several factors before beginning a clinical trial. For more information, read this blog! PowerPoint PPT presentation free to view. Presence of various end users such as pharmaceuticals, clinical research organizations CRO and healthcare providers has increased the acceptance of CTMS. Top 10 Patient Recruitment Tips for Clinical Trials - Pepgra - A reliable clinical trial patient recruitment plan incorporates a range of outreach methods designed to quickly and efficiently reach patients while providing them with the information they need to take the next step.

Pepgra give tips to clinical trial patient recruitment in this blog and also offers patient recruitment for clinical trials or the patient recruitment companies. Then Vial Trials is the right spot for you. To know questions to ask before participating in a clinical research trial, read this blog here!

Pharma Clinical Trial Digitization Market— Future Scope, Industry Trends and Forecast to - Pharma clinical trial digitization market is expected to gain market growth in the forecast period of to Growing demand for personalized medicine is expected to create new opportunity for the pharma clinical trial digitization market. Clinical Research Courses Determine What Patients Want From a Clinical Trial - In the present times, sponsors and investigators require patient centricity in order to design more effective clinical trials.

A patient- centric approach is not just about identifying the relevant patients or turning to social media for recruiting patients appropriate for the trials. Rather, it is about considering the patient perspective at each step of the study.

This article would tell one what volunteers would expect from a trial. Clinical research courses would help them in this aspect. Top 5 tips for managing risks in your Clinical Studies - Pepgra - Fronting ever-increasing costs of running a clinical trial, sponsors must guarantee they are correctly directing their financial plan and resolving the highest risk areas while preserving patient safety and data reliability in Patient recruitment for clinical trials.